Our stories

We would like to take you into the beautiful and challenging world of our Ethiopian flowers. Stories about the passion and craftsmanship of our team. Stories about how we grow our products in harmony with people and the environment. How we strive to ensure that every bunch of flowers positively surprises the consumer. 

Categories - Stories

Festive opening of our canteen in Ziway

An important step in wellbeing, connection and healthy food for our employees in Ethiopia

Healthy and nutritious canteens at our Ethiopian farms thanks to partnership with GAIN

Investing together in health and daily nutrition on our farms in Debre Zeit and Ziway.

Rosa Plaza introduces new rose ‘On Fire’ at auction clock Aalsmeer

A new rose that attracts attention: On Fire makes its debut on the auction clock

Moonwalk: The success story of Rosa Plaza's yellow classic from Africa

How Rosa Plaza's yellow pearl from Africa became an international favourite.

Meet The Team: Jan Bas van Veelen, Country Manager in Ethiopia

Jan Bas: ‘I look forward to continuing to build a successful future together with the team!’

Craftsmanship in Ethiopian rose growing, through the eyes of cultivation managers Ron and Dirk.

Craftsmanship