Rosa Plaza grows flowers at two locations in Ethiopia. The nurseries are located at different altitudes, which enables us to grow a wide range of different varieties. At both nurseries, we work with the same passion and energy every day to produce a top-quality product.
Rosa Plaza grows flowers at two locations in Ethiopia. The nurseries are located at different altitudes, which enables us to grow a wide range of different varieties. At both nurseries, we work with the same passion and energy every day to produce a top-quality product.
Focus on quality: from greenhouse to vaseÂ
Our flowers are harvested daily with the utmost precision, after which they are transported to the barn as quickly as possible. There, a team is ready to sort the roses by length and quality and prepare the bunches.Â
After the flowers are bunched, they are immediately placed on water with pre-treatment agent in the cold store. The next morning, the roses are packed into boxes to be transported to the airport.
Every day, we ship our flowers by plane to Europe, after which they are processed and further distributed at our location in Aalsmeer.
Every bunch of flowers should positively surprise consumers. That is our main goal. Every employee both in Ethiopia and the Netherlands does their utmost every day to achieve this result.Â
Rosa Plaza roses are characterised by an excellent vase life of at least 12 to 14 days. We make conscious choices in cultivation to guarantee a top product. We make no concessions in this process: quality is sacred!
One example is that we cut our flowers a little further open. This gives the rose more energy to bloom fully open on the vase.Â
Reliability is one of the pillars of Rosa Plaza's success. Naturally, we strive to deliver a reliable product every day. But reliability goes much further as far as we are concerned.
Not only must our product be good every delivery, but these must also be delivered according to the agreed specifications at the right time.  Â
Reliability also means that we choose to enter into extensive cooperation with our partners.Â
We believe in going the extra mile to get the best out of our cultivation. Every day, our team of inspired and enthusiastic staff is at work growing the finest roses. The combination of our Ethiopian management and Dutch cultivation specialists with 'green fingers' results in a winning formula.Â
Flowers are a living product grown in a changing environment. We rise to the challenge of being one step better at this every day. Â
Wanting to produce and deliver the best product every day. That is the drive that characterises our company. With the main goal that each bunch of flowers gives the recipient two weeks of pleasure.Â
The rose is the symbol of love and passion. With this comes the positive energy we put into our product every day.Â
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We work continuously to optimise and improve the production process of our flowers. In doing so, we are convinced of the principle that our crops should be balanced, above and below ground. Ultimately, this leads to minimal impact on people and the environment.
Producing quality flowers with the utmost attention throughout the production and post-harvest process. Every single flower must more than meet expectations.
Everyone on and around our nurseries has a responsibility to create a positive working environment. A positive working environment ensures happy and satisfied employees and this results in a better product.
Rosa Plaza always does its utmost to minimise environmental impact by being progressive in IPM and advanced fertilisation and crop protection methods.
As Rosa Plaza and AQ Roses aims to be an example in the industry, we will always comply with the various leading social and environmental certifications in the sector.
Through a combination of quality, reliability and craftsmanship, Rosa Plaza aims to be a leading flower nursery. The passion with which we work results in the most beautiful flowers.Â
Rosa Plaza aims to reduce its impact on the environment through continuous innovation.Â
Rosa Plaza aims to make an active contribution to developing the Ethiopian economy by creating many jobs, contributing to the export balance, and setting an example for other companies by treating and managing our group of employees appropriately. Â
Founded on the North Holland clay, grown into an internationally renowned rose grower. Our company's roots are still a daily source of inspiration. This is where our core values were born, which are still the pillars of our company.
Do you have any questions about our products or our company?
Then contact us. We will be happy to help you.
