Our stories

We would like to take you into the beautiful and challenging world of our Ethiopian flowers. Stories about the passion and craftsmanship of our team. Stories about how we grow our products in harmony with people and the environment. How we strive to ensure that every bunch of flowers positively surprises the consumer.

July 2025

Moonwalk: The success story of Rosa Plaza's yellow classic from Africa

How Rosa Plaza's yellow pearl from Africa became an international favourite.

May 2025

Meet The Team: Jan Bas van Veelen, Country Manager in Ethiopia

Jan Bas: ‘I look forward to continuing to build a successful future together with the team!’

April 2025

Craftsmanship in Ethiopian rose growing, through the eyes of cultivation managers Ron and Dirk.

Craftsmanship

October 2024

Snowstorm+ the white rose that excels in quality, thanks to its successful partnership with Dümmen Orange.

Snowstorm+: The power of a unique rose, from greenhouse to vase

April 2024

Flower cover for the future

Should we use covers made of plastic? What can we do to reduce the environmental impact of our covers?

February 2023