Moonwalk: The success story of Rosa Plaza's yellow classic from Africa
The Rosa Plaza range includes a rose that not only adds colour to any room, but also symbolises cheerfulness, optimism and warmth: the Moonwalk. With its bright yellow petals, this rose brings an instant smile to the face. It has not become a true classic among yellow roses for nothing. [...]
Meet The Team: Jan Bas van Veelen, Country Manager in Ethiopia
On 1 February, I enthusiastically started as country manager at AQ Roses / Rosa Plaza, responsible for our activities in Ethiopia. Before this, I worked in the tea industry in Malawi for almost ten years. So you could say I have gone from tea cups to flowers, a fresh step in a [...]
Craftsmanship in Ethiopian rose growing, through the eyes of cultivation managers Ron and Dirk.
At Rosa Plaza - AQ Roses, everything revolves around quality, reliability and craftsmanship. Our team of enthusiastic and passionate employees goes the extra mile every day to grow the most beautiful roses, that is our craftsmanship. The combination of Ethiopian management and Dutch cultivation specialists ensures a unique product, grown according to a formula that [...]
Snowstorm+ the white rose that excels in quality, thanks to its successful partnership with Dümmen Orange.
October 2024, Last September, on a beautiful late summer day, we teamed up with Dümmen Orange and Freshco Flowers to highlight the buyers of the Snowstorm+. We treated staff to a delicious ice cream, and as icing on the cake, everyone received a beautiful Snowstorm+ to take home. 'What are you going to do with it?" was [...]
Flower cover for the future
Should we use covers made of plastic? What can we do to reduce the environmental impact of our sleeves? In recent years, we have set ourselves the goal of redeveloping our flower sleeves. Should we use sleeves made of plastic? What can we do to reduce the impact of our sleeves on the environment [...]
A new website and look and feel
Not just a change to the exterior, but the start of an innovative approach. About a year ago, we were discussing how to proceed with our marketing and promotion. Just before this, we had come across another florist who was actually unaware that our flowers in Ethiopia [...]
One step better every year
How we are making our crop protection ever more environmentally friendly Perhaps the biggest challenge in our cultivation is keeping our plants clean of pests and diseases. Every day we get the best out of our crops, and that includes protecting our plants. The best thing would be to find a natural balance in this. But our flowers [...]
The importance of additional support for our Ethiopian staff
Why we support our employees in these difficult economic times These are economically challenging times in Ethiopia. High inflation and a shortage of hard currency mean that basic necessities have become increasingly expensive. The country is slowly recovering after the civil war, but the economic situation is still under pressure. Our staff have [...]
